GTM engineering with a closer's instinct
six years carrying a bag. now building the systems.
across saas and real estate · 2017 to present
Every case study on this site is about finding signal in noise. This one's yours.
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Six years carrying a bag taught me where deals actually come from. Now I build the systems that find them.
Six skills, scored the way I would score a rep: honestly, not to flatter. The peaks are where deals actually get won, closing, strategy, and story. The one low score is deliberate.
Software engineering sits at 2 because knowing where my edge ends is the skill. I direct the person who writes the code, I don't pretend to be them.
And I make commercial grade content: brand assets, films, and the creative that pulls inbound in.
An AI voice agent for restaurants needed to know exactly who to sell to and how, not just that everyone with a phone was a prospect.
impact / resultsReplaced gut feel account prioritization with a live signal engine that tells reps who to call first and why, then automates the alert straight to Slack.
impact / resultsBuilt a live scoring system that reads funding, hiring, and product signals to tell reps exactly which accounts are in a buying window right now.
impact / resultsReplaced gut feel sponsorship decisions with a system that shows exactly where target accounts cluster and validates it against real event activity.
impact / results